Friday, September 9, 2011

Announcing Your Style, Your Studio: by L'Oreal Paris/altamira

    User generated street style sites helped spawn the era of the personal style blog. and Chictopia collectively created enough social media attention to pave the way for the individual personal style blog phenomena. In an unprecedented move, L'Oreal Paris has created a new niche for user generated content: yourstyleyourstudio.

    And it's all about Haute Hair.

    Fashion Night Out in New York City inspirations:

    Your Style Your Studio, blog landing page

    WIN THIS MARC BY MARC JACOBS cross body strap bag

    Win the above Marc by Marc Jacobs Cross Body strap bag filled with the above L'Oreal products

    L'Oreal Paris recently approached me to help them launch this new hairstyle lookbook--Your Style Your Studio. To my knowledge, there exists no user generated hair style site like this--YET.
    Lindbergh may have been first to cross the Atlantic,Earhart the first woman to do so, and now Your Style Your Studio is first in the niche of user generated hair style inspirations.

    The site is all about YOUR inspired hair and YOUR individual style from bold colors to daring cuts to fashion forward looks. The look book, inspired by the brand's studio line of hair products as seen in the photo above, is meant for both men AND women. So if you are a guy, go forth and upload your own pictures.

    I believe in this site so much, that for the first time in the 4 year history of altamira, I'm doing an exclusive giveaway sponsored by L'Oreal Paris. Not only can you win 1 of 2 Marc by Marc Jacob's leather cross body totes, but you can win it stuffed full of the exact L'Oreal hair styling products seen in the photo above. I will personally select 2 winners.

    To be eligible to win 1 of 2 Marc by Marc Jacobs cross body totes stuffed full of L'Oreal products as seen in the picture above, you must:

    UPLOAD A PHOTO TO YOUR STYLE YOUR STUDIO--upload your own Haute Hair style inspiration photo to the Your Style Your Studio look book. The picture should be horizontal in format and a minimum resolution of 560 x 370 pixels.

    LEAVE A COMMENT by Friday, September 16th 2011 8 am Eastern Standard Time
    With a URL link to your hair style photo. Make sure the URL works correctly and that it goes to the Your Style Your Studio site like this link HERE

    CONTEST CLOSES on Friday, September 16th 2011 at 8 am Eastern Standard Time. The contest is open to anyone anywhere in the world. Winner to be announced on Saturday September 17th, 2011. I will personally select 2 winners based on the editorial QUALITY of the picture you upload. It's all about Haute Hair. Artsy, Avant Garde, Creative. Have fun with it. Be creative. Make your photo's better than mine as seen in the links below--as if you were submitting to Numero or Vogue.

    You won't be alone in uploading images to the lookbook. I'll be uploading additional images too! Here are some of my examples but remember, you want to do better than me:

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Announcing Your Style, Your Studio: by L'Oreal Paris/altamira

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